![]() The main aim for any Instagrammer is to get more and more followers as they help you connect well with the target audience. The followers get influenced by the visuals. Instagram is a powerful tool to help businesses prosper and grow by leaps and bounds. The Instagram profile helps capture the goal that the brand vouches for. It allows the audience to view the content, get attracted, and follow your account. With over one billion monthly active users, this platform has become an inseparable part of people’s lives as they spend a lot of time on social media. It has grown into a vast platform where businesses showcase their brands, start new ventures, and reach their business goals. Takeaway: Every time you post, think “what value am I bringing to my followers?” The more you show people what you’re passionate about, the more likely you will be able to convert from Instagram.Instagram is a platform where people showcase their lives in the form of content comprising pictures and videos. There’s no right or wrong, as long as your event is presented in the best possible way. Some users snap away at whatever might appeal to their audience, while others stay very structured, sticking to a strict colour theme or always using the same filter. Participate: follow others, exchange likes, ask a question, or leave a comment.Post frequently that means multiple times a week.We can’t give away all our secrets, but we can share some tricks of the trade: Takeaway: Instagram for events revolves around generating FOMO, the “fear of missing out” on your fabulous conference. Share your attendees’ photos – after you request their permission, of course.Encourage attendees to take their own photos by creating a photogenic scene at your event: a breathtaking view, a step-and-repeat wall, or by providing fun photo accessories.Those special touches, beautiful visuals and ‘wow’ moments you worked so hard to plan and create onsite? You can now show them off to the world!.Share photos you may have of similar past events.Give your audience some behind-the-scenes sneak peeks of your event.Tag or feature your location, clients, partners, and speakers, who are likely also on Instagram.Include your event website or registration link in your biography section. ![]() This powerful platform can be used before, during, and after your event. Don’t disappoint! How to get followers on Instagram for events? Takeaway: Your audience is likely on Instagram, but it’s because they’re looking to be dazzled. But they must also be attractive, eye-catching, or tell a story: a photo that’s simply in focus just isn’t going to cut it. They can be staged, spontaneous, selfies, digital graphics, flat lays – even a meme, depending on your audience. If that includes your target market, you can find and engage them effectively through hashtags, location tagging, and user tagging.īut before you do, you’re going to need images – a lot of them. Users are nearly at gender parity, with the largest contingent of users aged between 18 and 34. So why aren’t you on Instagram yet? Why should you be on Instagram?įor starters, your competitors are probably already on it: an estimated 71% of American businesses use Instagram. So much so that when we recently took over a client’s Instagram account we were able to grow their following, engage with their target audience, and build buzz in advance of their conference – which nearly sold out. In other words, using Instagram for events is a no-brainer. It has 1 billion users and the second-highest engagement rate after Facebook, but users’ engagement with brands is 10 times higher on the photo-sharing site. Don’t avoid Instagram for events because you’re fooled by the overused filters – Insta is more than just a pretty face.
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